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Why Your Site NEEDS to be Mobile Friendly

non mobile optimised example

Does your company’s website render correctly when it’s viewed on a mobile phone? It’s astounding how many websites we come across that are not mobile friendly. With more searches now being carried out on mobile rather than on traditional desktops nowadays it’s important that your site is designed to be mobile friendly.

In this blog we are going to explain some key reasons about why your website needs to be mobile friendly. But, before we start with that, let’s explain what we mean by a mobile friendly website.

What is a mobile friendly website?

mobile friendly site

A mobile friendly website is one that can be displayed easily on a mobile phone. If you are reading this on your mobile phone then you will already know that this site is designed to be mobile friendly, but if you are on your desktop be sure to check out the page on your phone to see the difference!

So what makes a mobile friendly website? The website will be able to adapt to the size of the screen that it is being viewed upon. This means that instead of just showing a desktop site, which might result in a squeezed version of your site, it instead displays a version that is easier to navigate. This is done by making the text larger on mobile sites, and doing things like turning menus to hideaway pop-outs. All these steps are designed to make it easier for users to view your page.

Why does it matter if my website is mobile friendly?

There is a huge demand from both users and search engines for sites to be mobile friendly. The trend for searching via a mobile device is only going to continue to grow so your attitude towards having a mobile responsive site is ‘must have’ rather than viewing it as a luxury.

There’s a lot of evidence that shows that users want a mobile friendly site and will not be happy if they don’t receive one! 91% of mobile users reported that access to content is important to them. That means that if you aren’t providing the content they are searching for on a mobile device then you are not going to convert that user into a customer. Indeed, the number of users that will disappear just because of a non-responsive site is incredible. It’s been reported that 61% of users will simply visit another website rather than carry on with a non-mobile responsive experience.

Quite simply, if you aren’t providing a mobile responsive experience, you are shooting yourself in the foot and losing customers.

Search Engines views on mobile-friendly sites.

It’s not just users that aren’t keen on non-mobile friendly sites, search engines aren’t that keen on them either. Obviously Search Engines appreciate the wants of their users and want to provide the best experience for them. As we’ve seen users want the mobile friendly sites, so search engines are more and more giving these higher rankings. Indeed, Google have announced that they are punishing sites with no mobile site by demoting them down the results rankings. It could therefore be the case that you are losing ot on even more traffic by not being mobile friendly! It’s vital for your SEO to have a mobile friendly website.

My site isn’t mobile friendly. How can you help?

At 156Digital we are happy to help bring your site into the mobile friendly era. Our Web Design service focuses specifically on creating mobile friendly websites which maintain a seamless experience for users across all platforms.

At 156Digital we are waiting to hear from you. We even offer a FREE consultation session to companies within a 30 mile radius of our offices in Sandbach. You can give us a call on 01270 768821 or use our contact form to get in touch with us to arrange this.


What is Keyword Planning?

keyword planning
Keyword Planning is one of those terms that you hear thrown about by Digital Marketers. What is it though and why is it so important to digital marketing? We’re glad you asked and hope to give you a little bit more understanding about what it is.

What’s a Keyword?

Let’s address the first part of the phrase. A keyword in it’s most basic form is the subject that a webpage is about. So, you could say that the keyword for this page is ‘keyword planning’. If I was talking about mugs then the keyword for the page could be ‘mugs’. Think of the keyword as an entry into an index page in a book. When people search we are trying to match the keywords on our page to their search.

Keyword Planning – A Definition.

The helpful lot over at Wikipedia define Keyword Planning as ‘A practice used to find and research actual search terms people enter into the search engines when conducting a search.’

That is a pretty basic explanation of what it is. But there’s so much more to it than that. Looking just to historic trends is no good, we don’t want to just find out what people are searching for. Planning allows us to anticipate the search terms that people will use when we are building our website. When new trends in search come in (such as the growing trend of voice activated searches) we must ensure we keep our pages up to date and able to still meet the demands of those searching.

So what does it look like?

Keyword Planning can be as formal or informal as you like. It could take the form of a prepared document, or it could be planned entirely in your head. At 156Digital we always like to work on a spreadsheet so we can go back and review our planning when needed. It also ensures that there is no overlap of where keywords might be assigned to multiple pages. This can cause problems in that your pages effectively start to compete against each other in the
search rankings.

Let’s take a look at an example to see how we might go about working out a Keyword Plan. In our example Billy has just opened his business Mugs4U.xyz and has asked us to develop a keyword plan for his new website. This is the original plan that Billy came up with.
keyword plannnig

Billy has quite a small website, but offers a range of mugs on his website. Each of these ranges are organised by page. Billy has used Keyword Planner to inform his search and give actual numbers. We can see the average number of monthly searches that take place for each keyword. Of note is that some of the search terms have quite low numbers of searches a month. We can also see that Christmas Mugs is a very popular search term around Christmas, so we perhaps shouldn’t be too concerned when it’s not getting much traffic in May. This trend has been clearly identified in the notes.

Billy is unhappy with the amount of traffic generated by the website though and would like us to develop his site to generate more traffic. Our updated keyword plan (which then goes on to inform site architecture) is shown below:
keyword plan
As you can see from the highlighted cells we have suggested a number of changes to the keywords the pages serve. The homepage would now target the search term ‘coffee mugs’ which gets far more searches per month than ‘buy mugs online.’ The second alteration that we recommended was to slightly broaden the search term for blue cups and merge the two pages together. There is a danger sometimes of creating pages that are too specific due to the expert knowledge we ourselves may have. The ideal practice is to think like a consumer and what they are likely to search for. The estimated scope for traffic improvement is massive by carrying out this simple research.

Limitations of Keyword Planning.

So, what are the drawbacks of Keyword Planning? Just because you adapt your page to meet a new keyword doesn’t mean that you are automatically going to draw more traffic. Clearly, more companies will be targeting the keywords that work best, so you may be facing a drop in the Google rankings. Also, just because we want a page to rank for one keyword doesn’t mean it will. Search Engines can be odd things at times and will rank your page for a totally irrelevant term while ignoring the phrase you want!

How we can help.

156Digital can offer Keyword Research Services as part of their SEO Services package. If you’d like to get your site in a more organised fashion, increasing the traffic that comes to your website, or just getting higher in the Google Rankings then we can help you. Just get in touch using our contact form.


Why SEO Matters

Why improving the SEO of your site is so important.

SEO Experts
It’s another frustrating day in your office. You’ve looked once, twice, thrice in your e-mail inbox to see if there’s been any leads coming your way. There isn’t. You were told when you had that company develop your new, expensive website that the leads would roll in. But they aren’t. Instead you’re left with a white elephant of a website and a feeling of dread that your websites never going to work. The cause? That fancy new site you have hasn’t had any SEO Services carried out and is now a flashy waste of money.

Not enough Cooks – An SEO analogy.

Most people talk about SEO but don’t really understand what it is when we talk about it. Simply put, SEO experts such as ourselves will put our skills and experience together to make a user experience that will really help your business and move it up the rankings.

Think of us as chefs. Anyone can take raw ingredients and throw them together to make a meal, but it takes a really skillful chef to take everyday ingredients and make it something special. Chances are that your website already has the basic ingredients to become an absolutely great marketing tool, but you need the expert help to really get it there. Sometimes there will be small ingredients that will be missed that would really make the meal. Again, it takes a skilled chef to know this and SEO is no different. There will be small things that we can do that will really improve your SEO ranking.

But Why is Ranking Highly So Important?

SEO Ranking can either make or break a business. Rank highly on a Search Engine Results Page (SERP) and the chance of potential customers clicking the link to your website improves dramatically. Take a look at this image which shows the likelihood of a user clicking the corresponding result on a search engine.

As the above image shows being the top ranking for a search means you are more than five times more likely to be viewed than if your page ranks at number 8 on the Search Engine Results Page. Granted, the image doesn’t take into account any variables such as quality of copy in the description of a page, but the important of getting that top ranking is very important. As Search Engines continue to develop users get a much more personalised set of results, so getting a universal number one is much less important. You absolutely need to be in the mix though and have SEO in place to get into those high traffic placements.

How Do I get my page there?

This is the million dollar question we are asked by clients. Unsurprisingly, Search Engines are not too explicit about how they rank pages. What they will tell us though is that pages need to offer users high quality content. What’s meant by that? Google have released guidelines which essentially give us something to work towards. They define high quality content as:
Useful and informative: If your customer is searching for a new vacuum cleaner then they should be directed to a page about vacuum cleaners. Stronger pages will give customers all the information they require to inform a purchasing decision. This might be elements such as the price, the technical specifications and the energy rating of the cleaner. A less useful page might just have a buy now button. By thinking about what a consumer might ask when buying your product or service and trying to answer those questions on your page you’re more likely to have a high quality page.
Credible:Can you show what you are claiming is true? For example, if the vacuum cleaner has a good energy rating could this be demonstrated by linking to the manufacturers site. Customer reviews also help – they add a great air of trustworthiness to a page.
High Quality: Is the description of our vacuum cleaner unique, or is it one that the manufacturer has written and can be found in hundreds of different places on the web. By creating something special for customers we are more likely to be useful to them.
Engaging: Is the page designed in a way that lets the user understand what is being written? Are they being put off by poor spelling or are they being harassed by pop-ups? If the page is designed poorly then there’s a good chance it isn’t engaging either.

As you can see SEO has changed markedly over the past few years. No longer is it about creating a page Search Engine Algorithms like, it’s about creating a page that actual people will like. Do yourself a favour next time you are fretting over a lack of leads – take a look at your website and ask yourself if you’d purchase from it. If the answer is no then it sounds like you need Expert SEO advice.

156Digtial – SEO Experts.

At 156Digital we pride ourselves on our SEO know how and experience in helping pages rank well on Search Engines. It isn’t an instantaneous process, we need to put the work in to truly develop your page into a great user experience. But, given the time we are sure that we can help get your SEO disasters back on track.

So what did we learn about why SEO is so important?

  • A higher ranking page on a Search Engine Results Page is more likely to get traffic and theefore more likely to get leads.
  • Search Engines like high quality web content that engages with users. In many ways the way to be ‘good’ at SEO is to create pages that customers love.
  • SEO is a process, in many ways it’s a medal after creating something truly worth recognition.
  • So, if you are striving to reach for that Gold standard of SEO maybe it’s time you spoke to us. Together we can tackle the SEO of your website and create something that your customers will love.


    Is your website guilty of these 5 SEO Sins?

    Using SEO Best Practice on your website.

    seo help needed

    There’s nothing more frustrating than setting up a website and not seeing your hard work pay off. Sometimes it’s a case that Search Engines just aren’t ranking your pages highly enough, leading to fewer visits, meaning less conversions via your website. Whilst at 156Digital we offer expert SEO Services to help boost your page rankings we thought we’d give you some food for thought about why your website isn’t performing as well as you’d hope.

    1. Your Website Isn’t Optimised For Mobile.

    non mobile optimised example

    If your website isn’t ranking too highly on Search Engines there is a strong possibility that it isn’t optimised for viewing on a mobile. Why is this important? It’s estimated that 80% of consumers search for information on their mobile phones and websites such as Amazon are recording growths of up to 87% in terms of visitor numbers coming from mobile devices. Add to that users are five times more likely to leave a page if it isn’t mobile friendly. It’s no surprise that Search Engines are now looking for sites to be mobile friendly. Indeed back in 2015 Google announced that:

    “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

    If you have any doubt about whether your current webpage is optimised for mobile there are sites that will allow you to check. Pages like Google’s Mobile Test allow you to enter your website address and get a visual representation of what a user on a mobile device and will let you know of any problems.

    If your website isn’t already optimised for mobile then you need to make it a priority. Fortunately, mobile sites are so advanced your are likely to lose little functionality and a fresh website design can do wonder for your visitor numbers!

    2.Your page URLs Aren’t Optimised.

    Here’s an example of a problem that we see all to often which is causing your page to slip down the Search Engine rankings. Let’s imagine that a search engine is doing the ranking for the search term ‘birthday cards.’ As part of this it looks at the address of the page and its www.example.com/p=098.php. The engine then goes to a website which has a page called www.otherexample.com/birthday-cards.php. All other things being equal, which is likely to rank higher? The answer of course is the one which contains the search terms in the url.

    Whilst this isn’t a major ranking factor, it can be one of those small things that make the difference where you end up on the search rankings. It’s very much best practice and will assist in planning out your website. Don’t let others tell you otherwise, these little details will add up to a far better ranking.

    Sometimes re-writing the urls can be due to errors in the setup of your content management system. When it comes to re-writing the urls for existing websites there are several technical considerations that need to be taken. At 156Digital we have the know-how that will ensure any url transitions are carried out smoothly.

    3.Your Website Contains Content Re-Published From Elsewhere.

    Republished content comes in various guises. From Press Releases which span several different websites to product descriptions being very similar as they have been lifted from the same supplier product listings. Google defines duplicate content as being:
    ‘Substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.’

    Search Engines want to provide users with the best possible experience when it comes to finding them what they needed. In the eyes of search engines duplicate content can be indicative of a site which offers little of value to a user and will therefore rank it lowly in it’s search results. This can seem harsh when you are describing a product where it is very difficult to stand out from the crowd. You have two options here though, you can either put in the work to develop these pages into unique and engaging pages that really differentiate your offering from others or you can accept sitting in the doldrums of the results pages (and by the way, Search Engines will be less likely to visit your pages in future by taking the second option.)

    It might seem like a lot of work to develop unique pages all the time, but it is a strategy that will pay off in the long haul. By writing your pages in a way that lets users know about the unique properties of your business or product you are far more likely to keep the search engines happy, resulting in a higher ranking, resulting in more users coming to your site.

    4. Your Site Contains ‘Thin Content.’

    thin content

    Cast your mind back to the early days of Google. Can you remember entering a search term, seemingly finding a page that answered your question, but then being disappointed when the page didn’t actually give you what you were looking for?

    Such sites were guilty of the crime of ‘Thin Content.’ This websites were setup with the intention of drawing you in and then bombarding you with advertising. Sometimes, websites can still be guilty of this today and can setup pages designed to pull people in searching for a keyword without really giving them anything of value. In many ways this is similar to duplicate content. When writing web pages we need to consider who our audience is and give them the ‘value’ that they are looking for. If we want to rank highly for ‘Birthday Cards’ we need to have a page with content relevant to Birthday Cards, but also understand that users searching for that probably want to buy them too. Truly great webpages will have content that will inspire a user to make a purchase.

    5. Broken Links and Non-Existent Links.

    So a user’s found your website and found a link to something they want, they click it, but it goes nowhere. Nightmare! Users don’t like this situation and neither do search engines. You need to ensure that if you link to something on your website that it actually goes through to a page. Likewise, if you remove something from your website that you remove any links that once pointed to it. By removing broken links you give a better indication of quality to users and search engines alike and are likely to rank more highly as a result.

    What about non-existent links? Sometimes you will have something on your website that looks like it leads somewhere, but a user clicking it will remain in the same place, or be provided with something they didn’t ask for.

    As an example, a client we worked with had images of products they were offering that when clicked took the user to a bigger picture of the product, rather than to the product page itself. Under our advice this was changed so that clicking the picture took the user through to the product page. The result? The company started selling a lot more of the product and saw their rankings on search engines improve dramatically. Sometimes it’s just the little things that make a big difference!

    Need help with your SEO?

    As you can see optimising your pages to ensure that they rank highly can be a very technical affair and can involve factors that you might not even think about. If you’d like to discover how we at 156Digital could help to get your pages ranking highly on search engines by using our expertise then you need to get in touch. We offer a FREE consultation for clients within a 30 mile radius of our offices in Sandbach, Cheshire.

    So why not take the first steps in making your website the best it possibly can be and get in touch with us via our contact form. We promise it will be one of the best decisions you will make today!