Here’s a question that we get asked a lot by clients. People are very keen about finding how to rank for keywords on Google and improve the amount of traffic coming to their website via Google. Getting your keywords ranking can be a very frustrating process, especially if you come at it without a full understanding of the actual process.
The first obstacle you might encounter is the question ‘what is a keyword?’ Techopedia give a great definition of this as being ‘a particular word or phrase that describes the contents of a Web page.’ The keyword for this page for example is How To Rank For Keywords On Google. As you can see, keyword is a bit of a misnomer, and it can include phrases.
So, how do we get our keyword ranking well on Google? Let’s find out.
It’s vitally important to make sure that people are actually searching for the keywords that you are intending to use. You could write the world’s best content about a certain topic, but if people aren’t interested then you are unlikely to improve the number of visitors coming to your website.
It’s best practice to assign a unique keyword to every page on your website. This gives you a great opportunity to target high traffic keywords in certain areas and to really get down to a niche level with pages targeted at very specific consumers.
Let’s give you an example:
Colin’s Coffee Cups is setting up the keywords for his site. He decides to use the term ‘Coffee Cups’ as the keyword on his main page. This is a very competitive keyword so he is going to have to work really hard to get that page up the Google Rankings. He then has a page with the keyword of ‘themed coffee mugs.’ He has chosen this as it is a less competitive keyword which will see him be able to climb up the rankings much more easily.
Colin might go even further and find keywords that people use when looking for something very specific. When using a tool like Keywordtool he finds that people search for the term ‘green coffee cups with gold trim.’ This is an example of a long-tail keyword (defined as ‘longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.’) and by using it he is likely to develop his traffic and sate the desires of the customers using this term.
So, in terms of Keyword Research be sure to look beyond just the obvious terms and really consider the longer search terms people might use.
After we have conducted our keyword research we need to consider the on-page considerations in order to get the keyword ranking well on Google Searches. We’ve spoken about some of the considerations you will need to take when editing your page to ensure that it ranks well for the keyword which are well worth reconsidering.
There are 3 key points that you should remember when developing your page to rank for a keyword are:
156Digital ensure that your keywords are found by customers who want to find the product or service that you are selling, and to convert these searches into sales. Our Expert SEO Services have helped many of our clients reach up and bring in even more custom. We even offer a FREE SEO consultation for companies with 30 miles of our Cheshire office. We want you to know that we have the expertise to help.
So what are you waiting for? Either use our contact form or give us a call on 01270 768821 today and take the first steps towards your website bringing in even more traffic.